Re-wear, re-style, recycle. Gen Z has turned thrifting into the latest fashion craze with its modern take on secondhand style and sustainable everyday looks.
Thrifting dates back to the late 18th century, when wearing used clothes that a stranger had owned was a sign of lack of wealth, and it was frowned upon if you were seen selling secondhand clothing.
It wasn't until 1897, when the Salvation Army launched the "salvage brigade," selling used clothing in exchange for food and a place to stay, that the ownership of a stranger's clothes was somewhat normalized.
Then, in 1902, a similar operation opened up in Boston that is still standing today. Goodwill allowed people experiencing poverty to have a steady income, access to social services, and access to retail goods.
Periods like the Great Depression sent sales for thrift stores through the roof. Many people couldn't afford to purchase things like a new suit or household appliance.
In the 21st century, Gen Z sees thrift stores as the first option, not a close 2nd.
From customizing baggy jeans to re-purposing sweatshirts and deconstructing bed linen for new and improved two-piece sets to setting trends amongst their peers, Gen Z views thrifting as an artistic way to challenge themselves to be different and stand out.
Creators like Adrienne and MJ's approach to thrifting is 'finding a diamond in the rough.' With their series "Thrift Wars," the two have limited time to find an outfit that matches a specific aesthetic and can only use secondhand items from the thrift store of choice.
Zillenials approach to thrifting practices sustainable shopping and combats the inflation of goods at popular retail stores like Urban Outfitters, Free People, and Zara.
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